"Customers in today’s world request a lot of information, so we need to provide it," said Marcelo Fleitas, VP of Information Technology at Earthbound Trading.īut at that time, they did not have the technology tools to do it.īack in 2001, Fleitas explained, Earthbound had five computers, Internet dial-up service – yes, it was AOL - and merchandise was replenished by faxing orders to headquarters.
Its 136 stores are found within regional shopping malls, tourist markets and outlet centers in the US. identified that challenge, and knew also that addressing it properly would be tremendously beneficial both in revenue and in customer experience – so the retailer chose Retail Pro POS and retail management software as the solid backbone to their tech strategy.īackground: The Need for Digital TransformationĮarthbound Trading is a lifestyle retailer that sells an eclectic mix of globally sourced products and focuses on minerals, native art, hand-crafted items, essential oils, incense and jewelry. For retailers, gathering that type of specific information for hundreds – sometimes thousands – of products and then communicating it to multiple store locations and to customers is an enormous IT undertaking.Įarthbound Trading Co. More than just wondering about cost, customers are routinely asking questions concerning products' origin, fair trade status, material, etc. Today's shoppers also want quite a bit of information about the products they are interested in buying. When expectations are clearly defined, retailers can expect to be able to deliver a high quality customer experience. Data - and its analysis - needs not only to be accurate, but also to be shared with vendors.
In order to meet that goal, retailers must have excellent two-way communication with their suppliers first. One of the tenets of excellent service is to provide clear communication with customers.
0 kommentar(er)
